Virtual events – Take your event strategy to the next level
Besides being forced by external circumstances, why should you consider going virtual? There are many advantages brought by virtual events which can make this format the best fit for your individual event objectives.
Hybrid events – The fastest growing event format
If you want to ace hybrid events, you need to think about content, community, production value, and analytics to create an inclusive and powerful virtual component for your in-person event.
Event Persona – Here is a 7 step guide to help you understand and create your event personas
Creating your event personas with in-depth descriptions of their personal background, beliefs, and challenges will help you to map out more easily (1) who you want to target with your event, (2) how you will reach them, and (3) how to set up the right event – serving both you AND your attendees.
What are your event goals? – Without a specific goal – how do you determine your success?
What’s your event goals? We have asked hundreds of companies that specific question. The answers are far from specific. So the conclusion is that companies spend a lot of resources (manpower and money) to do events – without a clear goal. However, if you like to do better events, then start with the “why?”.
Chose a target audience for your event – stop inviting everyone! – Be picky!
Design your event like a 1:1 meeting. Because if you invite the masses to your event – how do you identify and target specifically those people in the crowd, who are actually searching for a solution like yours? Without targeting a specific audience segment, you will not be able to tailor your event and you risk running an event that is too generic without true value for you and your attendees. This is why finding the right target audience matters.
Event Marketing – A strategy to promote and generate leads
Event marketing is becoming more and more popular. An event is a unique opportunity for creating a lasting impression and engaging in an ongoing conversation with your customers and prospects. It is therefore highly valuable to make events an integrated part of your marketing mix.
Event objective – Want me to care about your event? Forget about how – Tell me why
Make communicating your WHY a priority! Do it with emotional appeal. People get motivated to take action when there is an underlying purpose that resonates with them. And if you want them to attend your event and engage, you need a captivating WHY. Knowing your event objective is crucial
Event engagement before and after your event ! – Make it work
Focusing on pre-event and post-event engagement tremendously enhances the overall event experience and boosts the value of your event for yourself and for your stakeholders. If you want to reap the full benefits from your event, you need to fully embrace the before and after of your event because these are the time frames which ultimately determine the result of your event.
Have you heard about pre-event audience engagement? – Optimize your events now !
Improvement is done before the event. Use pre-event audience engagement and shape your event content according to your attendees’ needs and wants, and optimize the value of your event for everyone involved.
Event Feedback – Maximize the success of your event, AFTER your event is over
Results are created after your event. Now is the time to ensure that your attendees don’t just leave the event space (whether it’s online or offline) and forget about you. Keep them actively engaged and stay in touch with them. Fully embrace the AFTER of your event by using post-event audience engagement – Event feedback is the keyword here
Event format – Which one is best for you? – Webinars & extended virtual events
While webinars are ideal for educating, virtual conferences and other longer online events are great for knowledge exchange, networking, and innovation. Matched with your specific goals, both event formats can be turned into valuable assets for your business.
3 tips to improve your virtual event – Don’t bore your attendees. Keep it simple and dynamic
Distraction is a virtual event’s ultimate enemy. It’s always just a browser tab away. That is why you want to make sure that your remote attendees are fully immersed in your event universe by keeping the experience simple, swift, and dynamic.
Virtual events – 5 top tips for better delivery on the virtual stage
Prepare yourself and your space for a superior performance as virtual event speaker or host. Go live with a calm and confident state of mind and improve your virtual events
Audience engagement – 4 techniques to make your events more engaging.
Be smart about the choice of engagement techniques for your virtual event. Define clearly what audience engagement means to you, your business, and your attendees. And then choose the right tools to captivate and keep your audience engaged during your virtual event.
A 12 step guide on virtual speaking skills and how you can spark human connection on camera
Elevate your virtual speaking skills and make them shine in the virtual space. Prepare for public speaking that captivates a virtual audience, fosters engagement, and creates real human connection through the screen.
3 tips on creating buzz & generating pre-event engagement for your next event – Engage, Entice, Excite!
Engage, entice, excite! You need a new pre-event engagement strategy that meets the special demands of virtual. Leverage social media and provide a space for content co-creation and networking to take your virtual event to the next level before you run it.